The Time of Play Pretend Prepping is Over.
The collapse is here, it's just unevenly distributed.
I've noticed something:
People love fear.
Even as the world steeps in climate denial and hopium, everyone seems to have their own pet fears. Some people live in fear of socialists. Others live in fear of famine. The tech bros who fantasize about Skynet live in deep fear, even dread, of their own creations. Listen to them talk about AI possibly destroying humanity, and a certain giddy excitement breaks through scowls. "It's going to be horrible," they say.
Then they almost grin.
Financial experts expect the doomsday prepping industry to grow, even as recessions and economic collapse eat into everyone's budgets. Many of our friends will be secretly throwing their money away on food buckets and assault weapons, living in fear of crises that will never happen, and blowing off the ones happening right in front of them, all because they have an image in their head of what it means to prepare for disasters and collapse, and which ones deserve their attention.
What does that mean for us?
Unfortunately, I'm having to paywall this newsletter again in response to recent behavior. Like everyone else, I've got bills and expenses. Nobody should work hard and then put up with persistent abuse from people who claim to appreciate and benefit from that work. If you've been a supporter, thank you. It makes a difference.